SWACC 2026 Annual Conference

Indistinguishable

Leveraging Your AI-Powered Team

Amplifying your agency through Generative AI with your voice, thinking, and standards.

Tim Femister
Tim Femister
Managing Principal, Firestorm Global
Key Takeaways

5 Things I Want You To Know

1

This is significant, important, and requires strong leadership

2

Everyone here can solve real, material problems with intentional use

3

Your creativity and critical thinking will expand, not contract

4

Risk exists alongside reward and requires active management

5

Important to communicate a story of hope and opportunity

The Framework

The Art of Being Indistinguishable

Important: Indistinguishable ≠ invisible. We're not trying to hide our use of AI. We're trying to seamlessly integrate and amplify our agency.

1

Indistinguishable

Your voice, thinking, and standards are reflected

2

Intentional

Deliberate choice about when and why to use AI

3

Iterative

Excellence through multiple passes

4

Informed

Your expertise guides AI

5

Investigative

Verify what matters

6

Integrated

Seamless workflow, not separated

Adoption Model

3 Levels of AI Adoption

Click to explore each level

Level3

Operating Partner

Help me think through this challenge.

Infrequent
Level2

Problem Solver

I know what I need. Go build it.

Less FrequentHigh Impact
Build a new toolCreate a micrositeOverhaul our documentation
Less Frequent
Level1

Task Tool

Do this thing for me.

Most Frequent
Guiding Principles

My Rules

Click any rule to explore its meaning, examples, and action items

Important: Don't try to be an expert where you're not an expert.

Ready to become indistinguishable?

View the full presentation, access resources, or connect with Tim.

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