SWACC 2026 Annual Conference

Indistinguishable

Leveraging Your AI-Powered Team

Amplifying your agency through Generative AI with your voice, thinking, and standards.

Tim Femister
Tim Femister
Managing Principal, Firestorm Global
Felipe Lopez, Executive Vice President of Business Services at Cerritos College
Felipe Lopez
Executive Vice President of Business Services
Cerritos College
Key Recommendations

Our Best Advice

1

Overcommunicate, Train Extensively, and Set Clear Policy

2

Leaders Should Model and Display Mature AI Habits

3

Maximize All Available Privacy Settings

4

Develop a Center of Excellence and Identify Internal Change Agents

5

Start on Paper: Write Out What You Are Trying to Accomplish

The Framework

The Art of Being Indistinguishable

Important: Indistinguishable ≠ invisible. We're not trying to hide our use of AI. We're trying to seamlessly integrate and amplify our agency.

Adoption Model

3 Levels of AI Adoption

Click to explore each level

Guiding Principles

Our Rules

Click any rule to explore its meaning, examples, and action items

Important: Don't try to be an expert where you're not an expert.

Ready to become indistinguishable?

View the full presentation, access resources, or connect with us.

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